Apple i-Phone

Apple created absolute uproar amongst some of their "elite" customers when they dropped the price of i-Phones by as much as $200. Steve Jobs made a decision to decrease the price of the i-Phone, allowing more people to purchase the item. From a Public Relations point of view, there decision to reduce the cost of the i-Phone was a good and bad decision. It was a good decision for the reason that it now opened the door for more customers to be able to afford the popular apple product without having to suffer financially. However, by dropping the price and opening the doors to more customers, this created anger amongst the original customers who had made prior Apple i-Phone purchases. Feeling as if they were no longer the "elite" consumers, prior Apple customers turned in anger towards the company. Apple and Steve Jobs then made the decision to credit the original customers with half the amount of the price decrease to almost "meet in the middle" and satisfy both parties. I think this was a good idea on behalf of Apple and Steve Jobs, and may have just been enough to save them from the uproar.

The Catholic Church

The story about the sex scandal in the Catholic Church truly is a horrible story. Catholic Church's have been criticized and been given a bad reputation for what has happened. In terms of Public Relations, I believe that the visit of Pope Benedict XVI was a great way to show the world that there are plans in place to correct what has happened and that what has happened is not approved of. By talking to the victims on his visit to Boston, the Pope communicated with the victims on a very personal note to show how much he really cared for them. Obviously, it needed to be done to keep the Catholic Church image intact after the shattering news, but i really believe it was as admirable thing done on the part of the Pope.

Dog the Bounty Hunter

Duane "Dog" Chapman from the show "Dog the Bounty Hunter" found himself in hot water after it was revealed that he had made racist comments while communicating with his son. The dialogue had been recorded and made its way into the wrong hands who then made sure that he was punished. As an entertainer in the spotlight, "Dog" should realize that his actions are closely monitored by those who follow him. Initially "Dog" lost his job with A&E after the news about his racist comments, but was then re-hired by A&E. Personally, I really do not believe that airing Duane "Dog" Chapman's show is more important for A&E than doing the right thing and showing the public that "Dog" has been punished for something so terrible.