Apple i-Phone

Apple created absolute uproar amongst some of their "elite" customers when they dropped the price of i-Phones by as much as $200. Steve Jobs made a decision to decrease the price of the i-Phone, allowing more people to purchase the item. From a Public Relations point of view, there decision to reduce the cost of the i-Phone was a good and bad decision. It was a good decision for the reason that it now opened the door for more customers to be able to afford the popular apple product without having to suffer financially. However, by dropping the price and opening the doors to more customers, this created anger amongst the original customers who had made prior Apple i-Phone purchases. Feeling as if they were no longer the "elite" consumers, prior Apple customers turned in anger towards the company. Apple and Steve Jobs then made the decision to credit the original customers with half the amount of the price decrease to almost "meet in the middle" and satisfy both parties. I think this was a good idea on behalf of Apple and Steve Jobs, and may have just been enough to save them from the uproar.